Typography Conference Forum
The Association Typographique Internationale (ATypI) is hosting its 2023 typography conference in Busan. This year's event features a custom typography design inspired by the waves and fluidity of Busan, reflecting the city's unique coastal character. The thoughtful incorporation of these elements into the conference's visual identity has contributed to the successful hosting of the event, creating a memorable and engaging experience for attendees.
2023
Typography, Font Design
Indesign, Illustrator, Aftereffects
By starting with hand-drawn concepts, we ensure that the logo authentically represents Busan's unique character, setting the foundation for a visually engaging and memorable final design.
Exploring options to convey Busan's unique features and essence in the logo involves capturing the city's distinctive coastal charm and dynamic energy. The design can draw inspiration from the waves, mountains, and the fluidity of the sea, reflecting Busan's natural beauty and vibrant atmosphere.
The typography conference features custom designs inspired by each host city. For Busan, known for its seaside beauty, the font design draws from waves, mountains, and the sea's fluidity. This creates a dynamic, visually captivating style that reflects Busan's coastal charm and vibrant energy.
Top . Conference animated logo
Left . ID for each roles/positions
Right . Banner at the side of the venue
Left . ID for each roles/positions
Right . Banner at the side of the venue
Top . Goody bags for the conference
Left . Badge for the bags
Right . Event shirts featuring patterns derived from the logo
Left . Badge for the bags
Right . Event shirts featuring patterns derived from the logo